Hanoi focused on promoting tourism to key markets

November 09, 2015 GoAsiaDayTrip 0 Comments

For overseas markets, the city focused on Northeast Asia, Southeast Asia, Europe, North America, Australia ... During the promotion, the city associated promotional activities, development of tourism with the reality of tourism businesses, encourage the active participation of businesses.

Besides, Hanoi also actively cooperates with embassies, international organizations in the city to connect, introduce promotion, tourism development cooperation in the international market and vice versa.

In the domestic market, Hanoi promoting cooperative programs for tourism development with the provinces and cities, participating in fairs and tourism events in the country. Hanoi Tourism Department continues to upgrade posters and tourism sites to promote Hanoi’s information, advertising to tourists and media channels.

Also, the Department maintains effectively four tourist information centers at the gateway and important tourist destinations: Noi Bai International Airport, the area of Hoan Kiem lake, walking routes in the Old Quater.

In the coming years, Hanoi will elevate organizing tourism events such as the International Tourism Fair Vietnam-Hanoi, traditional village festival tourism of Hanoi towards increasingly professional and highly socialized.

Accordingly, the sector also held a number of new tourist events such as: Aodai festival, Hanoi culinary festival, Hanoi tourism festival.

Hanoi currently has international visitors market came from 160 regions and territories in which many markets feature high affordability, such as Western Europe, Northeast Asia, Australia, North America. Every year, the number of tourists coming to Hanoi to reach an average growth rate of over 10%, tourism revenue grew 15% on average.

In recent years, Hanoi has always attached special importance tourism promotion toward bringing new image of the capital which is hospitable, attractive and quality. However, due to the promotion budget is limited therefore the image of Hanoi tourism has not reached the desired effect.